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Elevate The Digital Customer Experience

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Elevate The Digital Customer Experience

Join the session

The rise of the cloud and mobile platforms has made it possible for brands today to collect more data on their customers than ever before, but that hasn’t always necessarily translated into smarter marketing and brands are still challenged with evolving their approach to customer data.

Join Braze & AWS for a roundtable engaging discussion. The roundtable will be moderated by AWS Director Enterprise Strategy, Phil-Le Brun, who is also Mcdonald’s ex-Corporate VP Of Global Technology Development. Phil will share how Mcdonald’s were able to effectively collect, process consumer data to personalize the customer experience and take the friction out of the customer journey. Braze, Director Of Global Alliances, Ido Bar-Oz will share best practices from an award winning campaign on how leading brands combine creativity, tech, innovation and best-class technology platforms orchestration to create meaningful customer experiences.

Ido Baroz
Global Strategic Alliances Director
Braze













Phil Le-Brun
Enterprise Strategist
Amazon Web Services













Global CIO Institute

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